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PostPosted: Sun Feb 19, 2012 4:30 am 
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Shadow wrote:
Skarj is quite right, GAME's problem, pure and simple, is that there isn't a solitary reason to shop there.

Supermarkets are more convenient.
Online is cheaper.
The service is shite.
They have a moody returns policy (particularly GameStation)

I don't think they can realistically hope to compete in any of those areas, even if the service was great, the other factors would get in the way. They should be looking to offer things that no-one else can, and the things that Skarjo mentions would do the job. I'd add arcade cabinets and later opening hours too (noon-8pm maybe).

I was always a huge supporter of GAME and would often chirp into "we hate GAME" threads to defend them, but now I can't think of a single reason why someone would shop there.


Selling coffee and cakes would also make the chain money. In Japan they have karaoke bars where young people to go and hang out. A lot of there time is spent just hanging out with their friends not singing karaoke. Game could renting rooms for people to go and chill out and play games with friends on systems they won't have at home. I think young people may use the service to have somewhere to hang out with their friends as they would have more privacy than at home.


Gamestation opened a massive store in Birmingham City Centre a while back, it was superb for the first few years with a massive downstairs area for retro gaming, merchandise and PC stuff. They also had loads of consoles set up for multiplayer. The place was usually packed at all times.

Then, they shut down the downstairs areas, and got rid of most of the playable displays. Now, I barely see anybody in the shop, and as a result I never go there anymore.

If it were to go back to how it used to be, the increased footflow would inevitably increase sales. But you know, why bother with that?


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PostPosted: Sun Feb 19, 2012 9:14 am 
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Skarjo wrote:
Dr. ogue Tomato wrote:
Delusibeta wrote:
Skarjo wrote:
What I'd really like to see (not from GAME, but it's an idea) is a real move towards a proper 'experience' based shop.

Game stores cannot compete with online for prices, they just can't for all the usual reasons. So I'd like to see them stop trying and instead focus on a reason to shop there. Imagine if GAME actually had fairly little stock on the shelves, but it had couches, lots of playing pods, hell, maybe even a café, and sold a full range of collectables, and merch and such. Make it a real place to want to visit, rather than just the land of the hard sell.

So, in other words, what the larger HMVs is turning into?


They are strawberry floating gash, why wouldn't I choose to play at home :lol: , maybe if they actually tried to compete with the online for prices then people would shop there.


No, you're missing my point. Think of what putting Starbucks and Costas into Borders and Watertones did for making book buying an 'experience' again. Big comfy seats to lounge in, reading the books in a nice environment etc. I want that but for games. Big TVs, couches, a café/snacks/bar etc, in-store competitions, a chance to try out all the latest games, and limited edition merch and stuff. They fundamentally cannot compete with online prices due to basic economics, so they have to offer what online cannot; service and experience.


Years ago when Press Start Online came around, I wrote an article on the perfect game store... It was exactly like this.

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PostPosted: Sun Feb 19, 2012 9:43 am 
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Skarjo wrote:
Indeed, Borders did go under, maybe Waterstones will too once their primary clientèle get old and die. But in that case then every high street shop is doomed for the same reason.

The point I'm trying to make is that high street shops fundamentally cannot compete with online stores on prices. Can't be done. Simple economics will keep online overheads significantly lower than high street ones and that gap, however narrowed, will never be overcome. As such, there is no point in GAME or any other high street store trying to make price their primary battleground. Their prices should be as low as possible obviously, but it's a battle they can't win. Instead, what GAME should concentrate on is what they can offer that the online shops cannot; namely a hands on, interactive, service-driven environment. Play pods, comfy sofas, maybe a drink or something while you try out a game. Hell, have a system where you can pay £5 for an hour's free playing and if you like it, they'll take the £5 off the price of the game.

Would that save them? Don't know, maybe it's simply a business serving a demographic who want to buy online and they should sell up and buy out. All I'm saying is that GAME can't compete on price and should stop trying, and should focus on a battle it can win.

Not all shops, perhaps: you might expect those businesses where immediate feedback is important (say, food, to check its freshness, and clothing, to see how it looks on) would survive. For stuff like games and books, where you can be confident that the online version will be identical to what's in the shops, yes, you would expect the migration to the internet to continue.

But to your main point: yes, of course, you must be right about being able to offer something unique, and something service-oriented could be the way forward. It doesn't sound much like the business that GAME has been in until now, though. To my mind it would be better suited as an adjunct to other services, much in the way that free wi-fi has become a reason to go to the local coffee shop and consume hot drinks. If you were Microsoft, say, would you think about doing a tie-in deal with Starbucks for renting some floorspace for XBox 'experience pods'?

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PostPosted: Sun Feb 19, 2012 9:51 am 
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I think the more pressing issue for books, games and movie retailers is not that we're moving to online shopping, but that we're moving away from physical products entirely.

I don't think it's unreasonable to think that within the next decade all movies, music and games will be digital only, there'll probably still be a demand for paper books until all the old people die, but even those will probably become things you'd order direct from the publisher as opposed to in a shop.

I guess the highsteet will just be for clothes shopping..

It'll be a pretty sad Christmas when your kid is unwrapping his present from Santa and all that's in the box is a code to download the present online. :lol:

Might make the Santa story a bit more believable though, rather than having to visit 2 billion houses he just sets up a massive email mailing list of all the good kids. :D


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PostPosted: Sun Feb 19, 2012 11:48 am 
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I think the points made about improving the "experience" is the only way to go. At £40 a pop it's not unreasonable to want to "try" a game in the same way you'd try a jumper on. I've no idea why the gaming industry hasn't fully exploited merchandise and that would also be something Game could look to specialise in. A reasonably price coffee shop seems like a no brainer to me. Game strength should be its floor space, just do more than have endless racks on it.


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PostPosted: Sun Feb 19, 2012 11:57 am 
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Shadow wrote:
I think the more pressing issue for books, games and movie retailers is not that we're moving to online shopping, but that we're moving away from physical products entirely.

I don't think it's unreasonable to think that within the next decade all movies, music and games will be digital only, there'll probably still be a demand for paper books until all the old people die, but even those will probably become things you'd order direct from the publisher as opposed to in a shop.

I guess the highsteet will just be for clothes shopping..

It'll be a pretty sad Christmas when your kid is unwrapping his present from Santa and all that's in the box is a code to download the present online. :lol:

Might make the Santa story a bit more believable though, rather than having to visit 2 billion houses he just sets up a massive email mailing list of all the good kids. :D


Maybe it's just me but I still prefer a real book even though I love my kindles.


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PostPosted: Sun Feb 19, 2012 12:04 pm 
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Peter Crisp wrote:
Maybe it's just me but I still prefer a real book even though I love my kindles.

There's a bunch of people (even PC gamers) that prefer the physicality of box and disc over a digital download. But I also do think that distributing games and movies on discs will soon (read: within 15 to 20 years) be replaced by digital downloads. Books will probably take a bit longer.

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PostPosted: Sun Feb 19, 2012 12:16 pm 
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I think a book is more of a personal thing as well as I have books that are tattered from reading so many times but that's part of what makes them special. I'm not sure I'm making much sense but books are just fabulous objects that I just value more than even the best games (Baldur's Gate 2 or Bloodwych) I've ever played. I've had a 15 year games collection stolen and not really cared but I'd have been devastated if the burgles had taken my books.


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PostPosted: Sun Feb 19, 2012 12:23 pm 
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Peter Crisp wrote:
I think a book is more of a personal thing as well as I have books that are tattered from reading so many times but that's part of what makes it special. I'm not sure I'm making much sense but books are just fabulous objects that I just value more than even the best games (Baldur's Gate 2 or Bloodwych) I've ever played. I've had a 15 year games collection stolen and not really cared but I'd have been devastated if the burgles had taken my books.


I tend to agree with this, but I think we have to acknowledge that this is due in part to our own experiences. When you think that children in Reception class at school right now are about as old as the iPad, are growing up not having experienced the change from paper to screen and are remarkably confident and proficient with technological devices such as Tablets or Kindles, then I reckon it's inevitable that the next generation will simpy not have the same nostalgic view of things.

In short, where we 'curled up with a good book', our children are cuddling up to the screen.

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PostPosted: Sun Feb 19, 2012 12:34 pm 
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Finish.Last wrote:
Peter Crisp wrote:
I think a book is more of a personal thing as well as I have books that are tattered from reading so many times but that's part of what makes it special. I'm not sure I'm making much sense but books are just fabulous objects that I just value more than even the best games (Baldur's Gate 2 or Bloodwych) I've ever played. I've had a 15 year games collection stolen and not really cared but I'd have been devastated if the burgles had taken my books.


I tend to agree with this, but I think we have to acknowledge that this is due in part to our own experiences. When you think that children in Reception class at school right now are about as old as the iPad, are growing up not having experienced the change from paper to screen and are remarkably confident and proficient with technological devices such as Tablets or Kindles, then I reckon it's inevitable that the next generation will simpy not have the same nostalgic view of things.

In short, where we 'curled up with a good book', our children are cuddling up to the screen.


And our children will be slaves to draconian EULAs. I think it's quite sad that they may never actually own a piece of classic literature.


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PostPosted: Sun Feb 19, 2012 12:38 pm 
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YouSmellOfWee wrote:
lex-man wrote:
Shadow wrote:
Skarj is quite right, GAME's problem, pure and simple, is that there isn't a solitary reason to shop there.

Supermarkets are more convenient.
Online is cheaper.
The service is shite.
They have a moody returns policy (particularly GameStation)

I don't think they can realistically hope to compete in any of those areas, even if the service was great, the other factors would get in the way. They should be looking to offer things that no-one else can, and the things that Skarjo mentions would do the job. I'd add arcade cabinets and later opening hours too (noon-8pm maybe).

I was always a huge supporter of GAME and would often chirp into "we hate GAME" threads to defend them, but now I can't think of a single reason why someone would shop there.


Selling coffee and cakes would also make the chain money. In Japan they have karaoke bars where young people to go and hang out. A lot of there time is spent just hanging out with their friends not singing karaoke. Game could renting rooms for people to go and chill out and play games with friends on systems they won't have at home. I think young people may use the service to have somewhere to hang out with their friends as they would have more privacy than at home.


Gamestation opened a massive store in Birmingham City Centre a while back, it was superb for the first few years with a massive downstairs area for retro gaming, merchandise and PC stuff. They also had loads of consoles set up for multiplayer. The place was usually packed at all times.

Then, they shut down the downstairs areas, and got rid of most of the playable displays. Now, I barely see anybody in the shop, and as a result I never go there anymore.

If it were to go back to how it used to be, the increased footflow would inevitably increase sales. But you know, why bother with that?


It probably cost a lot of money to run the area, but if it's popular you can monetize it. Adding a coffee shop will bring some cash, you could charge small amounts to use the latest gaming equipment or add air hokey/ pool tables and as you said it brings in more people which gives you more people to try and sell to.

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PostPosted: Sun Feb 19, 2012 12:42 pm 
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Somebody Else's Problem wrote:
And our children will be slaves to draconian EULAs. I think it's quite sad that they may never actually own a piece of classic literature.


Hopefully some companies will still make a device where you can read classic and none copyright literature free of DRM or restrictions.


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PostPosted: Sun Feb 19, 2012 12:44 pm 
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Peter Crisp wrote:
Somebody Else's Problem wrote:
And our children will be slaves to draconian EULAs. I think it's quite sad that they may never actually own a piece of classic literature.


Hopefully some companies will still make a device where you can read classic and none copyright literature free of DRM or restrictions.


It's called a book.


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PostPosted: Sun Feb 19, 2012 12:49 pm 
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Peter Crisp wrote:
Shadow wrote:
I think the more pressing issue for books, games and movie retailers is not that we're moving to online shopping, but that we're moving away from physical products entirely.

I don't think it's unreasonable to think that within the next decade all movies, music and games will be digital only, there'll probably still be a demand for paper books until all the old people die, but even those will probably become things you'd order direct from the publisher as opposed to in a shop.

I guess the highsteet will just be for clothes shopping..

It'll be a pretty sad Christmas when your kid is unwrapping his present from Santa and all that's in the box is a code to download the present online. :lol:

Might make the Santa story a bit more believable though, rather than having to visit 2 billion houses he just sets up a massive email mailing list of all the good kids. :D


Maybe it's just me but I still prefer a real book even though I love my kindles.


I'm a little torn. I like books but at the moment I trying to study from a large 1000 page plus text book which weighs a ton and I would much rather have it in e book form.

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PostPosted: Sun Feb 19, 2012 12:49 pm 
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Somebody Else's Problem wrote:
It's called a book.


I realise that but for the younger generations who may as you have said not have any link to books I hope someone will make a device that can read things without restriction.


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PostPosted: Sun Feb 19, 2012 12:50 pm 
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Peter Crisp wrote:
Somebody Else's Problem wrote:
And our children will be slaves to draconian EULAs. I think it's quite sad that they may never actually own a piece of classic literature.


Hopefully some companies will still make a device where you can read classic and none copyright literature free of DRM or restrictions.

You mean a Kindle? :?

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PostPosted: Sun Feb 19, 2012 12:53 pm 
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Peter Crisp wrote:
Somebody Else's Problem wrote:
It's called a book.


I realise that but for the younger generations who may as you have said not have any link to books I hope someone will make a device that can read things without restriction.


We need to keep books alive, in archives and libraries. It would be a tragedy for the entirity of human knowledge to end up in digital form, where it can be easily tampered with and withdrawn at the whim of whoever happens to be running things at the time.

People give away too much because they're lazy. They're surrendering their rights as a consumer because they can't be arsed to hold something with a little weight.


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PostPosted: Sun Feb 19, 2012 12:55 pm 
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You mean a Kindle? :?


The kindle has restrictions and I'm talking about the devices coming in the next few decades rather than what we have now.


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PostPosted: Sun Feb 19, 2012 1:00 pm 
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Like an iPod, you can put anything you like on to a Kindle. I wouldn't call that restrictive.

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PostPosted: Sun Feb 19, 2012 1:04 pm 
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Somebody Else's Problem wrote:
It would be a tragedy for the entirity of human knowledge to end up in digital form, where it can be easily tampered with and withdrawn at the whim of whoever happens to be running things at the time.


As a (further) aside, I was reading a really interesting article not too long ago (I forget where for now) where the author was suggesting that in the not too distant future, information may well be the most desirable, and ergo most expensive, commodity around, with the consequence that it will become something only available to the rich.

Can't remember where I read it, it was in response to the Wikipedia protest and was arguing against Internet censorship. I'll have a look around, it was very interesting.

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