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PostPosted: Tue Mar 29, 2011 3:37 pm 
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Eurogamer has uncovered evidence that staff at GAME were told to buy Nintendo 3DS consoles and games from supermarket rival Tesco on launch night to sell them in-store as pre-owned.

An internal document, below, reveals that staff were encouraged to make use of Tesco's eye-catching launch bundle offer for the 3DS on Thursday night.

Tesco sold the console for just £175 when bought with any 3DS game for £34.90.

"Whilst we are unable to competitively match this offer in terms of a mint price," reads the document, "it offers a great opportunity to gain 3DS consoles and games for your store's pre-owned stock."

The idea was to use cash from GAME tills to buy a 3DS and game for £209.90 – Tesco's bundle price, and trade it in to GAME for cash at the same price.

£1049.50 was authorised for removal per trip to Tesco – which equates to five bundles. "Your store can do this trip multiple times," reads the document.

The 3DS hardware would then be sold at "the same price as mint due to expected supply shortage".

Game's in-store Nintendo 3DS price is £219.99. Second hand 3DS units are sold between £5 and £10 cheaper.

It is important to note, however, that the document insisted the pre-owned stock only be sold once mint stock runs dry, and staff not "up-sell" it to customers.

While the document advises that buying stock from Tesco is a non-mandatory "mission", one GAME staff member told Eurogamer the store he works at was reprimanded for not taking part.

"I think it is interesting to note that the market leader in the UK needs to be doing such behaviour," said our source.

A GAME spokesperson told Eurogamer: "Some of our stores wanted to move quickly last weekend to build their pre-owned stocks of 3DS at the same time as their local competitors, so we gave them a process to do that.

"It was not mandatory, and happened in small volumes."

http://www.eurogamer.net/articles/2011- ... from-tesco

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PostPosted: Tue Mar 29, 2011 3:40 pm 
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Oh dear. :fp:

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PostPosted: Tue Mar 29, 2011 3:40 pm 
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That's pretty shitty on Game's part. Not so much exploiting the supermarket's loss-leading, but the fact that they then won't sell them on until they've sold out of their own, higher priced stock.


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PostPosted: Tue Mar 29, 2011 3:43 pm 
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Didn't they do the exact same thing when modern warfare 2 was £25 at sainsburys on release day?

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PostPosted: Tue Mar 29, 2011 3:45 pm 
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The question is: can I pre-order one? :fp:

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PostPosted: Tue Mar 29, 2011 3:47 pm 
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Another desperate ploy by a sinking ship to try and bail out more water :lol:


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PostPosted: Tue Mar 29, 2011 3:47 pm 
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PostPosted: Tue Mar 29, 2011 3:55 pm 
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Scumbags acting like scumbags.


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PostPosted: Tue Mar 29, 2011 4:04 pm 
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This happens all the time. We did this twice for Wiis and Xbox 360s when I was at GAME.

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PostPosted: Tue Mar 29, 2011 4:10 pm 
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Is this gooseberry fool true? They are basically trying to steal a good deal from customers. The major press should know about this.


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PostPosted: Tue Mar 29, 2011 4:13 pm 
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This isn't the first time they've pulled this kind of stunt - they did it some time back with 360s from Sainsburys.

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PostPosted: Tue Mar 29, 2011 4:15 pm 
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Tesco should be alerted to this and should enforce a one-per-customer rule to prevent GAME's shenanigans.


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PostPosted: Tue Mar 29, 2011 4:17 pm 
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I know they've definately done it before. Just the type of company GAME is. I'd wager Tesco are doing them cheaper than they are available at from suppliers so it's good business practise but obviously as far as the consumer is concerned they are preventing some consumers from getting these good deals.

I personally don't buy from Game much as they are just not competitive enough.

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PostPosted: Tue Mar 29, 2011 6:01 pm 
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I can appreciate smaller independents doing this as the cost+VAT for new hardware and software from distributors is pretty high leaving very little room for profit and in some cases forcing a loss just to stay competitive, but a multi-national like GAME dodging the official channels when they already make a saving with distribution through bulk buying?

Sounds like a desperate company struggling to compete in a market where they should be dominant, to me.


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PostPosted: Tue Mar 29, 2011 6:08 pm 
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Am I the only one who doesn't really have a problem with this then?

GAME is a company, they exist to make money.

Don't like it? Then don't buy from them, simple as that.


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PostPosted: Tue Mar 29, 2011 6:09 pm 
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Alvin Flummux wrote:
Tesco should be alerted to this and should enforce a one-per-customer rule to prevent GAME's shenanigans.

I find it amusing that the document above actually has a contingency plan for if Tesco staff get suspicious, saying to present the details of their offer pointing out that it includes no restrictions.

Bunch of banana splits.


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PostPosted: Tue Mar 29, 2011 6:12 pm 
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HSH28 wrote:
Am I the only one who doesn't really have a problem with this then?


You don't have a problem with a company wilfully deceiving people to make more money?


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PostPosted: Tue Mar 29, 2011 6:15 pm 
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smurphy wrote:
HSH28 wrote:
Am I the only one who doesn't really have a problem with this then?


You don't have a problem with a company wilfully deceiving people to make more money?


Who are they deceiving?


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PostPosted: Tue Mar 29, 2011 6:18 pm 
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Buy low, sell high. These are basic economics.


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PostPosted: Tue Mar 29, 2011 6:19 pm 
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HSH28 wrote:
Am I the only one who doesn't really have a problem with this then?

GAME is a company, they exist to make money.

Don't like it? Then don't buy from them, simple as that.


Okay, I'll go buy it from Tesco. I hear they've got a good deal on.

Oh, hang on.

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