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PostPosted: Fri Mar 16, 2012 12:50 am 
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Exclusive: BermanBraun Buys Most of Shelby Bonnie’s Whiskey Media

In a deal that was just signed, longtime Silicon Valley exec Shelby Bonnie has sold his social publishing start-up, Whiskey Media, to Santa Monica-based entertainment and interactive production company BermanBraun.

As part of the deal, BermanBraun will get three key sites of San Francisco-based Whiskey, including video entertainment-focused Screened, tech-testing site Tested, and Anime Vice, which covers anime and manga comics. It will also acquire Whiskey’s content-publishing platform.

Two other sites owned by Whiskey — games-oriented Giant Bomb and comic-book database Comic Vine — will be sold to another media company, which is rumored to be CBS Interactive.

...

http://allthingsd.com/20120315/exclusiv ... key-media/

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PostPosted: Fri Mar 16, 2012 1:07 am 
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RetroEd wrote:
slowpoke.jpg

...you do realise that's what we spent the last page and a bit talking about, right?

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PostPosted: Fri Mar 16, 2012 1:30 am 
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I thought it was all Giant Bomb talk. I missed your post about BermanBraun buying the rest of Whiskey Media. I'm ever so sorry!

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PostPosted: Fri Mar 16, 2012 1:39 am 
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So Whiskey Media is gone now, or a subsidiary to BB? Sad either way :( Hope this works out for Tested and Screened, great websites.

I loved the way Whiskey Media ran their business and the sites they put together. I'm happy that they'll all continue on but I'm kinda sad to see WM absorbed into BB. Would have been nice if they could have kept going on their own.

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PostPosted: Fri Mar 16, 2012 11:10 am 
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For those who missed it.


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PostPosted: Fri Mar 16, 2012 5:43 pm 
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Hmmm. On the face of it, probably much to be glad about: GiantBomb's money-worries are, for the short-term at least, over with. Jeff, Ryan and the crew have access to a bigger pool of technology and resources. GiantBomb, for the moment, keeps it's 'independence' and identity.

But, well, let's be honest. We know from a hundred other examples, how this sh*t eventually goes down: Small but wildly popular and/or successful start-up gets swallowed by SuperHugeMedia and it isn't too long after the honeymoon the cracks begin to show.

There is no such thing as a 'safe' corporate umbrella. I appreciate it was tough trying to make the sums add up as an independent website, but I fear GB might discover way too late that running into the arms of CBS wasn't perhaps the wisest of moves.

But a rock and a hard place and all that. I understand. Rent and wages need paying. What are you gonna do?

Just worried for the future, is all.

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PostPosted: Fri Mar 16, 2012 7:58 pm 
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4 year old voice messages were waiting for Vinny!


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PostPosted: Fri Mar 16, 2012 11:33 pm 
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Man, Tested looks completely different now, they sure didn't waste any time. The logo now says 'Jamie and Adam Tested' and there's a picture of them. Will and Norm hopefully not disappearing into the background.


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PostPosted: Fri Mar 16, 2012 11:35 pm 
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Man, Tested looks completely different now, they sure didn't waste any time. The logo now says 'Jamie and Adam Tested' and there's a picture of them. Will and Norm hopefully not disappearing into the background.


Yeah, noticed that, kinda sad to see :(

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PostPosted: Fri Mar 16, 2012 11:39 pm 
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Jaxley wrote:
Man, Tested looks completely different now, they sure didn't waste any time. The logo now says 'Jamie and Adam Tested' and there's a picture of them. Will and Norm hopefully not disappearing into the background.


Indeed, very disappointing. I understand the Mythbusters are big drawers but considering Will and Norm built the site, they deserve some recognition. No reason they couldn't have all four of them as the faces of the site.

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PostPosted: Sat Mar 17, 2012 12:04 am 
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Might not subscribe and see how stuff pans out. Change scares me.

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PostPosted: Sat Mar 17, 2012 12:16 am 
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The lack of Will and Norm's presence in the branding of the new site is disturbing :|

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PostPosted: Sat Mar 17, 2012 12:20 am 
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There was a big fuss about "oh man, now that Giant Bomb have been bought by a bigger company, they're going to totally change, their identity is going to be completely washed away". Did anyone think that exactly that would occur, but for Tested? Because that's kinda what's happened to them, and it's actually upsetting to see. :(

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PostPosted: Sat Mar 17, 2012 1:35 am 
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Incredibly sad to see indeed :(

It seems that Giant Bomb have maintained pretty much all creative control with the CBS deal (probably due to John Davison's common sense and the pickiness of Jeff, Dave and Ryan). So far Bermanbraun have been a lot more heavy handed with Tested while Matt Rorie didn't even know if he still had a job yesterday (thankfully he's staying on, for the time being).

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PostPosted: Sat Mar 17, 2012 1:47 am 
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PostPosted: Sat Mar 17, 2012 6:10 pm 
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Binary Domain quiclook \o/ yay! wanting them to do this one for ages.

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PostPosted: Sun Mar 18, 2012 1:15 am 
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That Binary Domain Quick Look is great. :lol:

There's also a Tested video up about the new iPad. Guess who took all the clip-on microphones when they left?

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PostPosted: Sun Mar 18, 2012 2:18 am 
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Hopefully Klepek gets the sack during this


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PostPosted: Sun Mar 18, 2012 2:28 am 
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Boo! wrote:
Hopefully Klepek gets the sack during this


:fp:

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PostPosted: Sun Mar 18, 2012 9:42 am 
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:lol:

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